On the December 23rd broadcast (below) of "Gross Reality," Steve Gross discussed Business Development for CPA's & Attorneys with Robin Hensley, President of Raising The Bar and author of the eponymous book and DVD, Raising The Bar: Legendary Rainmakers Share Their Business Development Secrets.
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Here Robin reveals varying marketing strategies for different types of services firms, as well as commonalities in approach. She also addresses practical aspects of the marketing process for professional services to accomplish concrete goals and objectives. Robin also discusses key insights from her book about common processes, building good will, networking, and relationship building that are shared by the notable subjects of her book.
Robin was with Ernst & Young for five years and the Atlanta law firms of Kilpatrick Stockton and Swift, Currie, McGhee & Hiers in both marketing and business development roles for more than six years. She is now a business development coach who specializes in coaching attorneys and CPA's who are at the top of their game to maximize their rainmaking skills.
Check out Robin's new blog and her new LinkedIn Group!
Steve Gross is the executive director of Business Builders Team and a founding partner of HLB Gross Collins. His radio show is dedicated to helping businesses and individuals survive and prosper in good & bad economic times.
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